A complete guide to those pesky file rules.
One of the most consistent questions we run into at Hyper from clients has to do with file types and correct usage. Every branding client of ours walks away with a complete file guide that offers an extensive look at the file types and correct usage.
Below is an overview of the 8 main file types we use as well as a free 8.5" x 11" digital download pretty enough to frame in your office.
.jpeg
You're likely familiar with this file type already but here's a few insights:
This file type should be used exclusively for photographs.
This file type is made up of pixels and will lose quality if resized.
The acronym stands for joint photographic experts group.
.png
If you've ever asked for a transparent file or a file with no background - you've likely asked for a .png file:
This file type works for most web graphics application.
This file type is also handy for anyone creating designs for your company.
The acronym stands for portable networks graphic.
.gif
These teeny tiny files are a lot of fun - they can display animated sequences.
This file type is created using a sequence of images on a timeline.
This file type appears as an animation but not with all applications.
The creator of this file type has confirmed it's pronounced "jif"
.svg
This is one of the most commonly used vector file formats.
This file type is a vector which means the design can be scaled to any size.
This file type is defined by xml files instead of pixels.
An .svg file should always be included with designs you purchase.
Not just for corporate documents!
This file type is the most widely used for print projects.
This file type may contain hidden layers that can be viewed by a designer.
This file type is versatile for formatting and for printing.
.eps
Ah, the trusty .eps file - you've probably seen your logo in this format.
This file type is widely used for saving logos.
This file type is also a vector and can be resized without losing quality.
The acronym stands for encapsulated postscript.
.ai
This is considered the master design file for a lot of designers.
This file type is saved from Adobe Illustrator.
This file type is also a vector and can be resized without losing quality.
Since this is an adobe file type, you may have limited use without adobe programs.
.psd
This is considered the master design file for a lot of designers.
This file type is saved from Adobe Photoshop.
This file type is a raster file, meaning it is made up of pixels and will lose quality when scaled.
Since this is an adobe file type, you may have limited use without adobe programs.
There are of course other file types that are equally as captivating to learn about but these are the main ones you may encounter when working with a designer or design files.
Here is a handy free guide!
