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TSE is one of the most highly regarded economic institutions in the world, and considered to be the vanguard of research in its field. It made a big impact on the economic institutions of Europe in 2014 when John Tirole, TSE’s honorary chairman, won the Nobel Prize in Economics, which had not been awarded to any European for almost 10 years.

TSE’s team approached us with the aim of working on a new logo. But during one of our early strategy workshops with them, an interesting idea came up that changed the entire course of the project, and caused it to grow exponentially.