Every Beverage tells a story.
• Fable Lounge
• Identity Design
• Original Art
Fable lounge is a speakeasy fueled by imagination and passion. Hyper was tasked with bringing together a spectrum of elements inspired by Grimm, Alice in Wonderland, lesser known fairytales, and a dose of mischief. Our designs included the branding and identity as well as original art.
The core mark is inspired by the myth of the white stag who is considered the king of the forest and the ruler of all creatures that reside there. The twisting antlers wrap around a script "F" as the core brand indentifier.
There was a sweet balance to be found with the brand style for this project. Nothing too "Alicey" and nothing too fantastical but the perfect mix of classic fairytales and cocktail bar elements.
We incorporated royal tones included a rich red and green/blue accents that are reminiscent of medieval crests. The textures we focused on are satin, brushed gold and moss.
Hyper worked to create original artwork for use in line with the brand and identity. We recreated classic stories, coordinated photoshoots and composite artistry to bring the stories to life.
Learn more about Fable and their delicious cocktails and incredible atmosphere here.